Elevating
Brands With
Cutting-Edge
Creative.
Jack Whiteside, Art Director based in Phnom Penh, Cambodia. 10+ years building brand systems, packaging and campaigns across FMCG, beverage and hospitality.
Section 01: At a glance
Section 02: Selected work
Case
Studies
Sun Legal
Corporate identity concept for a law firm rebrand: a shield brandmark built from an integrated "S" and "L", carried across wordmark, stationery and business collateral.
Jameson Ginger & Lime Activation
A motion-led activation for Jameson Ginger & Lime, combining the brand’s distinctive fonts and colours with the pace and energy of live sport.
Wine & Spirits Label Range
Illustrated label series for a retail wine and spirits range: Cabernet Sauvignon, Chardonnay and a 21-year single malt scotch, each carrying bespoke linework artwork.
The Performance Hub
Visual identity for a strength and performance gym in Greater Manchester: energetic, modern and gender-neutral, built around a lightning-bolt "P" lettermark that carries across signage, kit and campaign.
S Liquor Delivery
Animation and illustration for a liquor delivery app: a flat-illustrated logo sting built for social and in-app use.
Noema Projects
Conceptual identity for a creative platform exploring perception and observation.
Murals & Street Art
Under the alias SEAZ, a global mural and street art practice: bold, site-specific work left in cities, venues and unexpected spaces.
Section 03: About
Where clarity
meets bold
aesthetic.
Hi, I'm Jack, a Manchester-born designer and artist based in Phnom Penh, Cambodia. I create work that is intentional, functional and distinctive.
With over 10 years in the creative industry, I work across brand direction, strategic design and hands-on creative execution. My focus sharpened around beer, wine and spirits at Equator Design and continues today with the marketing team at Kingdom Drinks.
As creative execution becomes easier to access, the real value is knowing what to create and why. I combine strategic thinking, cultural insight and hands-on experience to find the big idea, help brands connect with the right audience and create work that is distinctive and memorable.
Outside of client work, travel and my practice as a street artist bring fresh perspectives to the work and help stop it becoming too safe or predictable.
Section 04: Work history
Experience
Kingdom Drinks
Art DirectorArt Director for S-Liquor, Kingdom Drinks and Liquid Assets, the group company.
j-design-studio
Freelance Designer & Mural ArtistIndependent design practice spanning branding, packaging, illustration and mural work.
Equator Design
Mid-Weight DesignerLed creative projects and art directed photo shoots across FMCG categories, deepening a focus on beers, wine and spirits: bold creative expression balanced with commercial impact.
STM Design Agency
Junior DesignerCross-category design and production experience across branding and print.
Indus Print
Internship, RochdaleFoundational print production experience.
Section 05: Skill set
Tools &
Capabilities
Photoshop / Illustrator / After Effects / InDesign / Premiere Pro